MKT-152

Principles of Marketing

CREDITS: 3
LENGTH: 15 weeks
CAMPUS: Prince George
REQUISITES: None
 
DESCRIPTION:
This course is an introduction to marketing activities in modern business firms. The major topics covered are target markets and segmentation, consumer behaviour, research and information systems, and the marketing mix. Throughout the course, emphasis is on the application of concepts and perspectives to current business problems and opportunities, through case studies and projects.
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Course Schedule

ID SEMESTER CAMPUS DELIVERY LOCATION INSTRUCTOR STARTS ENDS MEETS
101 Spring 2025 Prince George Unknown ONLINE H. Gautam January 6 April 25 TBA
102 Spring 2025 Prince George Unknown 1-308A F. Guerra Filho January 6 April 25 M W 10:00AM
103 Spring 2025 Prince George Unknown ONLINE W. Liang January 6 April 25 W F 11:30AM
104 Spring 2025 Prince George Unknown ONLINE F. Guerra Filho January 6 April 25 M W 8:30AM
105 Spring 2025 Prince George Unknown ONLINE L. Abubakar-Depenau January 6 April 25 M W 1:00PM

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